Atelier
The Lil Flea

Overview

The Lil Flea

Short-form content shot, edited, and uploaded on the same day.

DIRECTOR, PRODUCER

COMMERCIAL, 2024 - 2025

EXECUTION

Extensive planning and a clear idea of the final product ensure that the videos are finished and uploaded on the same day.

The deliverables usually involve 2–3 videos per day, sometimes with different cinematographers working in parallel, while I supervise and coordinate both.

OUTCOME

The Lil Flea wanted to try horizontal content that felt distinct, cinematic, and story-driven. Content produced with this criterion subsequently performed as well as, and sometimes better than, vertical content.


The Lil Flea wanted to try horizontal content that felt distinct, cinematic, and story-driven. Content produced with this criterion subsequently performed as well as, and sometimes better than, vertical content.

The work also involves navigating crowds of visitors and finding creative ways to use the space.

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